RBC Foundation Gives To MORE OB

RBC is one of Canada’s largest corporate donors, with a tradition of philanthropy dating back to 1891.  Recently named as one of the “Top 50 Most Socially Responsible Corporations” in Canada, RBC supports a broad range of community initiatives through donations, sponsorships, and employee volunteer activities. The RBC Foundations’ charitable consideration recently included the Campbell River Hospital Foundation (CRHF), with $20,000 to support the MORE OB program.   MORE OB is an inclusive program that will include all physicians and midwives who practice obstetrics in our area as well as all nursing staff in the Campbell River Hospital Maternity Department.  The purpose of the program is to build and sustain a culture of patient safety through the development of knowledge, skills, attitudes, behaviors and practices that make safety the number one priority for all members of the team, all of the time.  RBC Branch Manager, Matthijs Bruining explained why this cause is important to the institution, “As always our organizations have a great history of working together for the collective good of our community.  RBC's approach in ensuring a broad base of support to create a foundation for a wide range of community and social causes ensures that we have a vibrant community today and in the future.” RBC believes in the power of communities and the people who live in them.  By fostering employee engagement and good corporate citizenship RBC has created a culture of giving and pride in the communities that they live and do business in. “The RBC Foundation has continued to show their commitment to our hospital and community, they have given more than $163,000 since 2005,” states Stacey Marsh, Executive Director, CRHF.  “The RBC Foundation and their local staff understand that supporting quality healthcare is about giving and we are extremely grateful for their support and partnership.”